If you’re anything like the average internet user, you’ve spent your fair share of time camped out on social media sites like Facebook, Twitter and blogs.
While you may feel that your time would be better spent working on your next manuscript, the truth is that as a self-published author having a strong social media presence is more important than ever for attracting and growing a loyal audience.
Social media has become a part of everyday life and if the trend during the past two decades is any indication, we can safely assume that it is here to stay and will continue to boom as a powerful marketing tool.
Instead of viewing your social media accounts as time-sucking distractions, make the shift towards seeing them as effective and affordable ways to connect with more of your prospects and build relationships with them over time.
Does Using Social Media Actually Lead to More Book Sales?
Many authors and publishers shy away from creating and committing to a long-term social media strategy because they don’t believe that it helps them to sell more books.
But take a closer look and it’s easy to see why that thought process is deeply flawed and how it can lead to missing out on a lot of valuable opportunities.
While it is true that social media isn’t generally a channel for actively selling books like an e-commerce shopping cart or dedicated book-selling platform, it is very possible to use it as leverage for spreading the word about your book offerings far and wide.
When your message resonates with the right people it leads to your brand gaining rapid exposure through word of mouth.
It also establishes and deepens your relationships with groups based on common interests and allows you to give your prospects an easy way of getting to know you that just wasn’t possible before the advent of social media.
The bottom line is that if you want to sell more books you need a bigger and more loyal reader base to make it happen.
Social media may just be the tool that can get you there faster if you combine it with a comprehensive marketing plan.
How Social Media Helps You Get More Readers
Using social media as part of a well-rounded marketing strategy can help to boost your audience numbers and allow you to sell more books, but how?
There are many ways that social media connects you with the right people and grows your list of prospects.
- It Helps to Promote your Brand
Brand recognition is one of the most important aspects of marketing.
When someone from your target audience sees or hears a marketing message and instantly connects it to you and your books, you know you have a well-established brand.
Generating awareness of your brand becomes much easier when you promote your books and yourself across several social media platforms using messages that feature consistent branding elements.
- You Easily Gain Access to New Audiences
One of the best things about social media is the ease with which you can get referrals and recommendations from your existing audience.
One click sharing of posts, videos, pictures and tweets allows for quick transmissions of your message to a new audience. If those new prospects like what they see or hear, following you for future messages is as simple as one more click of a button.